No, l’m not Indian but…
I get asked the question quite often at events; “ Oh your not Indian, how is it that you sell traditional Indian clothing?”
Since I can remember, I’ve always dreamed of starting my own fashion brand. I took a few detours in life and dabbled into a lot of different work. After graduating college with a degree in fashion management, I still didn’t quite have a niche in mind for what I wanted to create. I was incredibly inspired by a sustainable fashion class I took in college and knew that I didn’t want to contribute to the fast fashion cycle.
From Dream to Direction
The sustainability class completely shifted my perspective. I began learning about textile waste, environmental impact, and how damaging conventional production methods can be- not just for the planet, but for the people behind the garments. The class planted a seed I couldn’t ignore.
I struggled to find my creative spark. I’d often ask myself: What designs could be fluid in the material they were made in, and what could be something that most individuals regardless of gender or size could wear.
The Breakthrough
That question stayed with me—how can fashion be inclusive, ethical, and still expressive? I began sketching not just clothing, but concepts: pieces that didn’t conform to one type of body, one identity, or one fleeting trend. I wanted my designs to tell a story of freedom, care, and responsibility.
During this creative exploration, I kept coming back to the idea of kimonos—versatile, gender-fluid, timeless. Then, in the middle of sourcing inspiration, I stumbled upon upcycled kantha fabric. I was instantly drawn to its vibrant stitching, bold patterns, and the history woven into every piece. It felt alive—like it had its own story to tell.
That’s when everything clicked.
From Inspiration to Reality
I designed my first piece, inspired by the coolest jacket I ever owned from Free People—but I added my own spin: kantha fabric, a relaxed silhouette, and small details that felt true to my own style. When I took that design to market, I was nervous—but the response blew me away.
That jacket became my first bestseller. People connected with it, not just because it looked great, but because it felt different—intentional, one-of-a-kind, and made with purpose.
Building With Purpose
From there, my brand was born. Rooted in slow fashion, upcycling, and inclusive design, each piece is crafted to celebrate individuality while respecting the planet. I keep production small, work closely with ethical artisans, and focus on quality over quantity—always.
This isn’t just about clothing. It’s about values. It's about rewriting what fashion can look and feel like.
Looking Ahead
I'm still learning and growing every day, but I'm proud of how far this dream has come. What started as a single jacket turned into a movement—one that reflects creativity, sustainability, and self-expression. And this is just the beginning.
